Cosmetics advertising, and L'Oréal's ads in particular (exemplified by
Jennifer Aniston's 'Here comes the science bit'), engineer an unusual amount of information into a very short time frame.
I recorded some L'Oréal ads from the tv and processed their audio. Around this time, I was obsessed with John Cage's
Imaginary Landscape No. 4, which was scored, using chance procedures, for twelve radios and twenty four operators. My processing algorithm borrowed from Cage's approach, trapping and organising the flow of audio via a computer-based aleatoric system.
The work was shown as part of the artist-run exhibition
Visual Art is Disposable in the basement of Liberty Hall, Dublin. The audio was transferred to a Minidisc player for playback over headphones in the exhibition space. I DJed at the opening.