Cosmetics advertising, and L'Oréal's ads in particular (exemplified by Jennifer Aniston's 'Here comes the science bit'
), engineer an unusual amount of information into a very short time frame.
I recorded some L'Oréal ads from the tv and processed their audio. Around this time, I was obsessed with John Cage's Imaginary Landscape No. 4
, which was scored, using chance procedures, for twelve radios and twenty four operators. My processing algorithm borrowed from Cage's approach, trapping and organising the flow of audio via a computer-based aleatoric system.
The work was shown as part of the artist-run exhibition Visual Art is Disposable
in the basement of Liberty Hall, Dublin. The audio was transferred to a Minidisc player for playback over headphones in the exhibition space. I DJed at the opening.